B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12,670,000
12,670,000 -- video views for TD Insurance Pole Pillows campaign (2025)
TD Insurance's 'Pole Pillows' campaign achieved 12.67 million video views.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12,670,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategy Awards (strategyonline.ca)
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2025/?e=200953&n=Pole+Pillows ↗
Source Article
2025 Winner
Original Research
Strategy Awards (strategyonline.ca)
· Original study ↗
Methodology
Campaign results reported in award case summary
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TD Insurance Pole Pillows campaign: 12,670,000 video views. Source: Strategy Awards (strategyonline.ca) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/td-insurance-pole-pillows-video-views-2025
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<blockquote cite="https://lighthousedata.io/data/td-insurance-pole-pillows-video-views-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12,670,000</strong> -- video views for TD Insurance Pole Pillows campaign<br><small>Source: Strategy Awards (strategyonline.ca) (2025) · <a href="https://lighthousedata.io/data/td-insurance-pole-pillows-video-views-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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