B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of internet using tcf consent popups for TCF consent popups (Google, Microsoft, Amazon, X tracking-based advertising) (2025)
TCF consent pop-ups are present on 80% of the internet.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Best Of Privacy
Primary
Tier C
https://bestofprivacy.com/ ↗
Source Article
Best Of Privacy
Original Research
Best Of Privacy
· Original study ↗
Methodology
Referenced in coverage of a landmark EU court decision against TCF consent frameworks; underlying measurement methodology not stated.
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
TCF consent popups (Google, Microsoft, Amazon, X tracking-based advertising): 80% share of internet using tcf consent popups. Source: Best Of Privacy (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tcf-consent-popups-internet-share-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tcf-consent-popups-internet-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of internet using tcf consent popups for TCF consent popups (Google, Microsoft, Amazon, X tracking-based advertising)<br><small>Source: Best Of Privacy (2025) · <a href="https://lighthousedata.io/data/tcf-consent-popups-internet-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.