B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
30%
30% -- abc1 audience likelihood uplift for London taxi advertising audience (vs bus advertising audience) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Taxi Advertising (taxiadvertising.com)
Primary
Tier C
https://taxiadvertising.com/facts/ ↗
Source Article
Taxi Advertising Facts | Taxiadvertising.com
Let the numbers do the talking
Taxi Advertising Facts
Taxi Advertising has grown rapidly to become the premium advertising channel of choice for reaching an urban audience of millions.
Each taxi travels hundreds of miles each week, stopping at thousands of destinations and creating millions of impre…
Original Research
Taxi Advertising (taxiadvertising.com)
· Original study ↗
Methodology
Relative audience-quality comparison: Londoners seeing taxi advertising are 30% more likely to be ABC1 than bus advertising viewers. No methodology cited; relative uplift, not an absolute rate.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
London taxi advertising audience (vs bus advertising audience): 30% abc1 audience likelihood uplift. Source: Taxi Advertising (taxiadvertising.com) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/taxi-vs-bus-audience-abc1-lift
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<blockquote cite="https://lighthousedata.io/data/taxi-vs-bus-audience-abc1-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- abc1 audience likelihood uplift for London taxi advertising audience (vs bus advertising audience)<br><small>Source: Taxi Advertising (taxiadvertising.com) (2025) · <a href="https://lighthousedata.io/data/taxi-vs-bus-audience-abc1-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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