B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- loyalty sales growth rate for Taco Bell (US) (2026)
Taco Bell US loyalty sales grew by 30% year over year.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yum Brands
Primary
Tier B
https://www.theloyaltypeople.global/blog-post/lidl-replaces-coupon-plus-with-lidl-plus-points ↗
Source Article
TLP Signals: Loyalty Is Moving Closer to the Transaction
This week’s signals are less about shiny new mechanics and more about where customer value is being repositioned.
Loyalty is being pulled into payments, travel, subscriptions, service recovery and everyday platform behaviour. The strongest brands are not just asking customers to join another program…
Original Research
Yum Brands
· Original study ↗
Methodology
Reported by parent company Yum Brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Taco Bell (US): 30% loyalty sales growth rate. Source: Yum Brands (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/taco-bell-loyalty-sales-growth-2026
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<blockquote cite="https://lighthousedata.io/data/taco-bell-loyalty-sales-growth-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- loyalty sales growth rate for Taco Bell (US)<br><small>Source: Yum Brands (2026) · <a href="https://lighthousedata.io/data/taco-bell-loyalty-sales-growth-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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