B
Evidence Grade B
Safe to Cite
Dated
20%
20% -- ad click rate for UK tablet users (2012)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier A
http://nielsen.com/uk/en/insights/press-room/2012/tablet-demonstrate-potential-to-advertisers-in-UK.… ↗
Source Article
More Acceptable, More Memorable, More Enticing: Tablets Demonstrate Potential to Advertisers in the UK
Original Research
Nielsen
· Original study ↗
Methodology
Difference not statistically conclusive
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK tablet users: 20% ad click rate. Source: Nielsen (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tablet_ad_click_uk_2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tablet_ad_click_uk_2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ad click rate for UK tablet users<br><small>Source: Nielsen (2012) · <a href="https://lighthousedata.io/data/tablet_ad_click_uk_2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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