B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- tablet or ereader ownership rate for US adults (2012)
18% of US adults owned either a tablet or an e-reader prior to the holiday jump to 29%.
- Pre-holiday baseline rate in a jump from 18% to 29%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Internet
Primary
Tier B
http://www.wilmingtondesignco.com/blog/2012/01/mobile-sites-preferred-over-apps/ ↗
Source Article
Mobile sites preferred over apps -
Original Research
Pew Internet
· Original study ↗
Methodology
Pew Internet study; pre-holiday baseline ownership level
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 18% tablet or ereader ownership rate. Source: Pew Internet (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tablet-ereader-ownership-pew-18
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tablet-ereader-ownership-pew-18" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- tablet or ereader ownership rate for US adults<br><small>Source: Pew Internet (2012) · <a href="https://lighthousedata.io/data/tablet-ereader-ownership-pew-18" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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