B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37%
37% -- share of professionals identifying synthetic audience testing as high impact for global communications professionals (2026)
37% of global communications professionals identified testing messages with synthetic audiences as having a strong impact over the next five years.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
USC Annenberg
Primary
Tier A
https://www.smartfocus.ai/test-with-ai-powered-focus-groups-before-you-launch ↗
Source Article
Test with AI-Powered Focus Groups Before You Launch
Pre-Testing Is Now a Strategic Priority
The 2026 USC Annenberg Global Communication Report asked global communications professionals to identify the actions that will have the strongest impact over the next five years.
From Guessing to Knowing
The USC Annenberg report found that 69% of global commun…
Original Research
USC Annenberg
· Original study ↗
Methodology
USC Annenberg Global Communication Report survey of global communications professionals on actions with strongest impact over next five years
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global communications professionals: 37% share of professionals identifying synthetic audience testing as high impact. Source: USC Annenberg (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/synthetic-audience-testing-impact-2026
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<blockquote cite="https://lighthousedata.io/data/synthetic-audience-testing-impact-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- share of professionals identifying synthetic audience testing as high impact for global communications professionals<br><small>Source: USC Annenberg (2026) · <a href="https://lighthousedata.io/data/synthetic-audience-testing-impact-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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