B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
61%
61% -- percentage of customers switching brand after single poor experience for customers (2024)
About 61% of customers will switch to a new brand after a single poor customer service experience.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Why Your B2B Service Needs Competitive Differentiation to Stand Out From the Crowd — LeadBoxer
Marketing
Why Your B2B Service Needs Competitive Differentiation to Stand Out From the Crowd
Why Your B2B Service Needs Competitive Differentiation to Stand Out From the Crowd
2024-12-03
Marketing
Why Your B2B Service Needs Competitive Differentiation to Stand Out From the Crowd
2024-12-03
Marketing…
Methodology
Cited in LeadBoxer blog; original publisher not explicitly named
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
customers: 61% percentage of customers switching brand after single poor experience. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/switch-brand-after-poor-experience-61
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<blockquote cite="https://lighthousedata.io/data/switch-brand-after-poor-experience-61" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- percentage of customers switching brand after single poor experience for customers<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/switch-brand-after-poor-experience-61" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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