B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

1.79%

1.79% -- share of music sales for Taylor Swift (2023)

Name: Share Of Music Sales Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2023 · Luminate

Taylor Swift sold 1.79% of all music in the United States in 2023.

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Attribution: Luminate View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

1.79%

Unit

Percentage

Data Vintage

2023

Entity

Taylor Swift

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Luminate Primary Tier C

https://qa.outfront.dev/blog/swiftly-activated-why-ooh-engages-tortured-poets-other-music-lovers ↗

Confidence: 55/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Swiftly Activated: Why OOH Engages Tortured Poets (and Other Music Lovers) | Brand Central Station | OUTFRONT

Swiftly Activated: Why OOH Engages Tortured Poets (and Other Music Lovers) May 30, 2024 One might think Taylor Swift wouldn’t even need to promote her new album. That’s an understandable assumption given that she generated a billion dollars in global tour revenue and sold 1.79% of all the music in t…

Original Research

Luminate · Original study ↗

Methodology

Cited from Luminate via OUTFRONT blog

Methodology documented

Segmentation

IndustryMedia RegionUS Channelout_of_home

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Plain Text

Taylor Swift: 1.79% share of music sales. Source: Luminate (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/swift-music-sales-share-2023

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<blockquote cite="https://lighthousedata.io/data/swift-music-sales-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.79%</strong> -- share of music sales for Taylor Swift<br><small>Source: Luminate (2023) · <a href="https://lighthousedata.io/data/swift-music-sales-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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