B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

67%

67% -- consumers willing to pay more for eco friendly options for Swedish consumers (2026-01)

2026-01  · Nordic consumer surveys (unnamed)

67% of Nordic/Swedish consumers are willing to pay more for eco-friendly alternatives.

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Attribution: Nordic consumer surveys (unnamed) View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026-01
Entity
Swedish consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Nordic consumer surveys (unnamed) Primary Tier C
https://www.techtraq.com/sv/blog/miljovanlig-dropshipping-guide ↗
Confidence: 48/100 Vintage: 2026-01 Channel: Deep Crawl
Source Article
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Original Research
Nordic consumer surveys (unnamed) · Original study ↗

Cited from Nordic consumer surveys; original survey not named

Methodology documented
Industrymarketing
Plain Text
Swedish consumers: 67% consumers willing to pay more for eco friendly options. Source: Nordic consumer surveys (unnamed) (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/swedish-consumers-pay-more-eco-friendly
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<blockquote cite="https://lighthousedata.io/data/swedish-consumers-pay-more-eco-friendly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- consumers willing to pay more for eco friendly options for Swedish consumers<br><small>Source: Nordic consumer surveys (unnamed) (2026-01) · <a href="https://lighthousedata.io/data/swedish-consumers-pay-more-eco-friendly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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