B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
58%
58% -- consumers who avoided brand due to poor environmental performance for Swedish consumers (2026-01)
58% of consumers in the Nordic region/Sweden have actively avoided a brand due to poor environmental performance.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nordic consumer surveys (unnamed)
Primary
Tier C
https://www.techtraq.com/sv/blog/miljovanlig-dropshipping-guide ↗
Source Article
Just DS - Your Private Dropship Sourcing Partner
Miljövänlig Dropshipping: Hur Du Minskar Avtrycket Utan Att Förlora Marginalen
Snabbsvar: 73% av nordiska konsumenter prioriterar hållbarhet. Optimera förpackningar, välj effektiva rutter, kommunicera transparent. Genuina förbättringar, inte perfektion.
Sammanfattning
Svenska och nordiska konsumente…
Original Research
Nordic consumer surveys (unnamed)
· Original study ↗
Methodology
Cited from Nordic consumer surveys; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Swedish consumers: 58% consumers who avoided brand due to poor environmental performance. Source: Nordic consumer surveys (unnamed) (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/swedish-consumers-avoided-brand-environmental
HTML Embed
<blockquote cite="https://lighthousedata.io/data/swedish-consumers-avoided-brand-environmental" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- consumers who avoided brand due to poor environmental performance for Swedish consumers<br><small>Source: Nordic consumer surveys (unnamed) (2026-01) · <a href="https://lighthousedata.io/data/swedish-consumers-avoided-brand-environmental" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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