B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- sustained advertising effects roi share for Advertising (sustained/long-term effects) (2026)
Sustained advertising effects account for 60% of advertising ROI over time.
- Attributed to the Profit Ability 2 report cited in the article
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ThinkBox
Primary
Tier C
https://www.digitalsurgeons.com/thoughts/how-to-win-in-the-distraction-economy-aligning-strategy-cre… ↗
Source Article
DS → How to Win in the Distraction Economy in 2026: Aligning Strategy, Creativity, and Proven ROI
How to Win in the Distraction Economy in 2026: Aligning Strategy, Creativity, and Proven ROI
Quick answer: The Distraction Economy, also called the Attention Economy, is one where attention is finite and every platform is engineered to capture it. Brands lose in it through brand drift, where messagi…
Original Research
ThinkBox
· Original study ↗
Methodology
Cited in article from ThinkBox Profit Ability 2 report; share of advertising ROI attributable to sustained (long-term) effects over time, report publication year not stated in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Advertising (sustained/long-term effects): 60% sustained advertising effects roi share. Source: ThinkBox (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sustained-advertising-effects-share-of-roi
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<blockquote cite="https://lighthousedata.io/data/sustained-advertising-effects-share-of-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- sustained advertising effects roi share for Advertising (sustained/long-term effects)<br><small>Source: ThinkBox (2026) · <a href="https://lighthousedata.io/data/sustained-advertising-effects-share-of-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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