B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- sustainability purchase consideration rate for millennials and Gen Z consumers (2025)
62% of millennials and Gen Z consider a brand's environmental impact before purchasing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rizco.com
Primary
Tier C
https://rizco.com/2025-marketing-strategy-trends-planning-and-embracing-innovation/ ↗
Source Article
2025 Marketing Strategy: Trends, Planning, and Embracing Innovation
As businesses prepare to step into 2025, the marketing landscape continues to evolve at lightning speed. With the rapid emergence of new technologies, shifting consumer expectations, and dynamic trends, creating a robust and adaptive marketing strategy is critical. Here’s how to build a successful p…
Original Research
rizco.com
· Original study ↗
Methodology
Agency blog citing external research via shortlink; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
millennials and Gen Z consumers: 62% sustainability purchase consideration rate. Source: rizco.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sustainability-purchase-consideration-millennials-gen-z
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<blockquote cite="https://lighthousedata.io/data/sustainability-purchase-consideration-millennials-gen-z" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- sustainability purchase consideration rate for millennials and Gen Z consumers<br><small>Source: rizco.com (2025) · <a href="https://lighthousedata.io/data/sustainability-purchase-consideration-millennials-gen-z" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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