B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
5%
5% -- survey response rate lift for customer survey respondents (2015)
Incentives (such as discounts, giveaways, or account credit) can increase survey response rates by 5 to 20 percent.
- Reported as a range from 5% to 20%
- Based on a variety of unspecified data sources
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Help Scout
Primary
Tier B
http://www.helpscout.net/blog/customer-survey/ ↗
Source Article
10 Essential Tactics for Creating Valuable Customer Surveys
Creating a useful customer survey is no easy task, but it is certainly one worth pursuing.
Few other forms of feedback allow you to gather so much data so quickly on an individual topic.
While some of our other favorite ways to gather customer feedback focus on active listening during one-on-one ses…
Original Research
Help Scout
· Original study ↗
Methodology
Range of 5-20% reported; midpoint used. Article cites 'a variety of data' without naming specific studies.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customer survey respondents: 5% survey response rate lift. Source: Help Scout (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/survey-incentive-response-lift-2015
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<blockquote cite="https://lighthousedata.io/data/survey-incentive-response-lift-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- survey response rate lift for customer survey respondents<br><small>Source: Help Scout (2015) · <a href="https://lighthousedata.io/data/survey-incentive-response-lift-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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