B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1,373
1,373 -- job applications for Surrey Fire and Rescue Service (2023)
Surrey Fire and Rescue Service received 1,373 job applications (114% of target) from their recruitment campaign.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1,373
Unit
Count
Data Vintage
2023
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Liquona
Primary
Tier B
https://liquona.com/video/surrey-fire-rescue-service-2/ ↗
Source Article
Surrey Fire and Rescue Service
Organic social, paid for social, targeted TV ads
1373 applications: 114% of target
Female applicants doubled to over 7%
Non – white applicants increased by 1100% to over 20%
Reach 1.2m
Winner : The Recruitment Marketing Awards 2023
Freeze! Think of any fire fighter recruitment ad you’ve ever seen…..…
Original Research
Liquona
· Original study ↗
Methodology
Agency case study of a recruitment marketing campaign using organic social, paid social, and targeted Sky TV ads over 4 weeks
Methodology documented
Segmentation
IndustryPublic Sector
RegionUK
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Surrey Fire and Rescue Service: 1,373 job applications. Source: Liquona (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/surrey-frs-firefighter-applications-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/surrey-frs-firefighter-applications-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,373</strong> -- job applications for Surrey Fire and Rescue Service<br><small>Source: Liquona (2023) · <a href="https://lighthousedata.io/data/surrey-frs-firefighter-applications-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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