B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- consumer belief super bowl viewership will increase for US consumers (2023)
51% of US consumers believe more people will watch the Super Bowl in 2023 than in any other year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/consumers-try-to-identify-industry-trends-theyll-be-seeing… ↗
Source Article
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Original Research
Savanta
· Original study ↗
Methodology
Savanta survey of 1,000 US consumers with demographic cuts based on most recent US Census data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 51% consumer belief super bowl viewership will increase. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-viewership-2023
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<blockquote cite="https://lighthousedata.io/data/super-bowl-viewership-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- consumer belief super bowl viewership will increase for US consumers<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/super-bowl-viewership-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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