B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- sponsor media value increase for Super Bowl LVII (2023)
Super Bowl LVII generated a Sponsor Media Value per exposure of $429K, representing a 12% increase from 2022.
- Reflects Sponsor Media Value specifically per exposure, not total value
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Sources (7)
blog.relometrics.com
Primary
Tier A
https://blog.relometrics.com/super-bowl-lvii-most-watched-event-in-us-history ↗
Source Article
Super Bowl LVII, Most Watched Event in US History, Delivers $429K Sponsor Media Value per Exposure
Super Bowl LVII, Most Watched Event in US History, Delivers $429K Sponsor Media Value per Exposure
May 25, 2023 Sponsorship Innovation
Super Bowl LVII was the most-watched event in US television history, with an average of over 100 million viewers. This marks a significant milestone for the NFL and …
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deloitte.com
https://www.deloitte.com/
2026-08-22
bcg.com
https://www.bcg.com/
2026-08-22
infront.sport
https://www.infront.sport/
2026-08-22
sportfive.com
https://sportfive.com/
2026-08-22
Original Research
blog.relometrics.com
· Original study ↗
Methodology
Comparison of Sponsor Media Value from 2022 to 2023.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Super Bowl LVII: 12% sponsor media value increase. Source: blog.relometrics.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-lvii-sponsor-media-value-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/super-bowl-lvii-sponsor-media-value-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- sponsor media value increase for Super Bowl LVII<br><small>Source: blog.relometrics.com (2023) · <a href="https://lighthousedata.io/data/super-bowl-lvii-sponsor-media-value-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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