B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of first time advertisers for Super Bowl advertising (2025)
About 40% of this year's Super Bowl ads will come from first-time advertisers.
- Stated as an approximation ('about 40%')
- Based on expert commentary without detailed underlying methodology
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
martechtrend
Primary
Tier B
https://martechtrend.com/are-super-bowl-ads-still-worth-the-high-cost/ ↗
Source Article
Are Super Bowl Ads Still Worth the High Cost? - martechtrend
Super Bowl Sunday: More Than Just a Game
Super Bowl Sunday is fast approaching, bringing with it not only a clash between top NFL teams but also a cultural phenomenon that includes extravagant halftime shows and some of the most expensive television advertisements of the year. As millions gather to …
Original Research
martechtrend
· Original study ↗
Methodology
Expert commentary attributed to Dr. Li; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Super Bowl advertising: 40% share of first time advertisers. Source: martechtrend (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-first-time-advertisers-40pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/super-bowl-first-time-advertisers-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of first time advertisers for Super Bowl advertising<br><small>Source: martechtrend (2025) · <a href="https://lighthousedata.io/data/super-bowl-first-time-advertisers-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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