B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$247,800,000
$247,800,000 -- brand media value for Super Bowl in-game brand exposure (2025)
Brands received $247.8 million in media value from in-game Super Bowl exposure.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$247,800,000
Unit
Currency Usd
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Sports Business Journal
Primary
Tier B
https://sportsgeekhq.com/record-super-bowl-viewership-ronaldos-100m-payday-and-disney-growth/ ↗
Source Article
Record Super Bowl viewership, Ronaldo's $100M+ payday and Disney+ growth
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Key Reads
Super Bowl Set Viewership Record at 127.7M, Hints at Fox Streaming Future – Front Office Sports *
Record viewership impacts media rights and streaming strategies.
Steve Cohen Wants To Spend $8 Billion To Transform Citi Field Into An Enter…
Original Research
Sports Business Journal
· Original study ↗
Methodology
Media value of brand exposure during the Super Bowl, per Sports Business Journal
Methodology documented
Segmentation
IndustryMedia
RegionNorth America
Channelevents
Cite this stat
Plain Text
Super Bowl in-game brand exposure: $247,800,000 brand media value. Source: Sports Business Journal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-brand-media-value
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<blockquote cite="https://lighthousedata.io/data/super-bowl-brand-media-value" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$247,800,000</strong> -- brand media value for Super Bowl in-game brand exposure<br><small>Source: Sports Business Journal (2025) · <a href="https://lighthousedata.io/data/super-bowl-brand-media-value" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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