B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4%
4% -- share of engagement for Super Bowl AI ads (2026)
AI ads constituted 4% of total engagement around Super Bowl commercials.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meltwater
Primary
Tier B
https://martechtrend.com/ai-super-bowl-ads-draw-mixed-reactions-and-brand-rivalries/ ↗
Source Article
AI Super Bowl Ads Draw Mixed Reactions and Brand Rivalries - martechtrend
The Rise of the ‘AI Bowl’
During this year’s Super Bowl, it wasn’t just the football game that had people talking—it was the commercials. In a trend reminiscent of past events like the 2022 Crypto Bowl and the 2000 Dot Com Bowl, one industry dominated the airwaves: artificial intelligence. Out of 66…
Original Research
Meltwater
· Original study ↗
Methodology
Social media analytics by Meltwater
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Super Bowl AI ads: 4% share of engagement. Source: Meltwater (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-ai-ads-engagement-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/super-bowl-ai-ads-engagement-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- share of engagement for Super Bowl AI ads<br><small>Source: Meltwater (2026) · <a href="https://lighthousedata.io/data/super-bowl-ai-ads-engagement-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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