B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- share saying brand has best super bowl ads for Doritos (2023-02)
45% of American Super Bowl viewers say Doritos is known to have the best Super Bowl ads.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023-02
Entity
Sample Size
1,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/super-bowl-57-gambling-predictions-and-off-field-storyline… ↗
Source Article
Super Bowl 57: gambling predictions and off-field storylines - Savanta
The 57th installment of America’s greatest tradition kicks off Sunday afternoon in Glendale, Arizona, as the Philadelphia Eagles take on the Kansas City Chiefs in the Super Bowl, but what are viewers really tuning in to watch?
58% of Americans think the Eagles will beat the Chiefs on Sunday.
The gam…
Original Research
Savanta
· Original study ↗
Methodology
Savanta survey of 1000 Super Bowl viewers
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Doritos: 45% share saying brand has best super bowl ads. Source: Savanta (2023-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-57-best-ads-doritos
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<blockquote cite="https://lighthousedata.io/data/super-bowl-57-best-ads-doritos" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share saying brand has best super bowl ads for Doritos<br><small>Source: Savanta (2023-02) · <a href="https://lighthousedata.io/data/super-bowl-57-best-ads-doritos" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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