B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$10,000,000
$10,000,000 -- super bowl 30 second ad asking price for Disney (2026)
Disney sought an asking price of $10 million per 30-second ad spot for the Super Bowl.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$10,000,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
75
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier B
https://digiday.com/media-buying/the-upfront-market-is-nearly-done-as-sports-acts-as-both-negotiatio… ↗
Source Article
The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
The upfront marketplace, long in the making this year, is nearing completion, as the major holding companies and larger independent agencies wrap their negotiations with the biggest of the sellers from traditio…
Original Research
Digiday
· Original study ↗
Methodology
Reported asking price per 30-second spot, per anonymous buyers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Disney: $10,000,000 super bowl 30 second ad asking price. Source: Digiday (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-30s-asking-price-disney
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<blockquote cite="https://lighthousedata.io/data/super-bowl-30s-asking-price-disney" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$10,000,000</strong> -- super bowl 30 second ad asking price for Disney<br><small>Source: Digiday (2026) · <a href="https://lighthousedata.io/data/super-bowl-30s-asking-price-disney" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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