B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$7,000,000
$7,000,000 -- average cost of 30 second super bowl commercial for Super Bowl TV advertising (2024)
The average cost of a 30-second Super Bowl TV commercial in 2024 was $7 million.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$7,000,000
Unit
Currency Usd
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WSJ
Primary
Tier B
https://www.ammunition.agency/blog/people-like-to-laugh-duh ↗
Source Article
Brands Are Tapping Into Humor | Ammunition Advertising Agency
Original Research
WSJ
· Original study ↗
Methodology
WSJ data cited by Ammunition agency
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Super Bowl TV advertising: $7,000,000 average cost of 30 second super bowl commercial. Source: WSJ (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-30s-ad-cost-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/super-bowl-30s-ad-cost-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$7,000,000</strong> -- average cost of 30 second super bowl commercial for Super Bowl TV advertising<br><small>Source: WSJ (2024) · <a href="https://lighthousedata.io/data/super-bowl-30s-ad-cost-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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