B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$10,000,000
$10,000,000 -- premium ad slot price for Super Bowl LX 2026 advertising (2026)
Some premium 30-second ad slots for the 2026 Super Bowl reportedly sold above $10 million.
- Applies to a handful of premium in-game placements
- Airtime only
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$10,000,000
Unit
Currency Usd
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
biztoolkit.co
Primary
Tier B
https://www.biztoolkit.co/post/how-much-does-a-super-bowl-ad-cost ↗
Source Article
How Much Does a Super Bowl Ad Cost? (2026 Prices)
How Much Does a Super Bowl Ad Cost?
Updated: Aug 13
A 30-second Super Bowl ad costs around $8 million for airtime in recent years, and for the 2026 game the network reportedly averaged about $8 million per 30-second slot, with a handful selling above $10 million. That figure is only the media buy, t…
Original Research
biztoolkit.co
· Original study ↗
Methodology
Premium in-game placements reportedly exceeded $10 million
Methodology documented
Segmentation
IndustryMedia
RegionUS
Channelevents
Cite this stat
Plain Text
Super Bowl LX 2026 advertising: $10,000,000 premium ad slot price. Source: biztoolkit.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-2026-premium-slots-above-10m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/super-bowl-2026-premium-slots-above-10m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$10,000,000</strong> -- premium ad slot price for Super Bowl LX 2026 advertising<br><small>Source: biztoolkit.co (2026) · <a href="https://lighthousedata.io/data/super-bowl-2026-premium-slots-above-10m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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