B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$8,000,000
$8,000,000 -- average cost per 30 second ad slot for Super Bowl LX 2026 advertising (2026)
For Super Bowl LX in 2026, the network reportedly averaged about $8 million per 30-second ad slot for airtime.
- Reported average/asking figure
- Exact prices vary by placement and are negotiated privately
- Airtime only, excludes production and talent
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$8,000,000
Unit
Currency Usd
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
biztoolkit.co
Primary
Tier B
https://www.biztoolkit.co/post/how-much-does-a-super-bowl-ad-cost ↗
Source Article
How Much Does a Super Bowl Ad Cost? (2026 Prices)
How Much Does a Super Bowl Ad Cost?
Updated: Aug 13
A 30-second Super Bowl ad costs around $8 million for airtime in recent years, and for the 2026 game the network reportedly averaged about $8 million per 30-second slot, with a handful selling above $10 million. That figure is only the media buy, t…
Original Research
biztoolkit.co
· Original study ↗
Methodology
Reported average/asking figures for broadcast slots; prices negotiated privately
Methodology documented
Segmentation
IndustryMedia
RegionUS
Channelevents
Cite this stat
Plain Text
Super Bowl LX 2026 advertising: $8,000,000 average cost per 30 second ad slot. Source: biztoolkit.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-2026-ad-cost-30s
HTML Embed
<blockquote cite="https://lighthousedata.io/data/super-bowl-2026-ad-cost-30s" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$8,000,000</strong> -- average cost per 30 second ad slot for Super Bowl LX 2026 advertising<br><small>Source: biztoolkit.co (2026) · <a href="https://lighthousedata.io/data/super-bowl-2026-ad-cost-30s" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.