B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
202,400,000
202,400,000 -- total reach viewers any portion for Super Bowl LVIII (2024)
Super Bowl LVIII reached 202.4 million viewers who viewed any portion of the broadcast.
- Counts anyone who viewed 'any portion' of the broadcast
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
202,400,000
Unit
Count
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://mediacells.com/super-bowl-flash-survey-gives-swift-insights/ ↗
Source Article
Super Bowl Flash Survey gives Swift Insights
The latest audience engineering trend is ‘Swift-ization’, the boosting of the Super Bowl audience by sport-adjacent love story between Kansas City Chiefs tight end Travis Kelce and pop superstar Taylor Swift.
It was no massive surprise that the Super Bowl 2024 was the most-watched telecast of all ti…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen measurement of total reach
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Super Bowl LVIII: 202,400,000 total reach viewers any portion. Source: Nielsen (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-2024-any-portion-reach-202-4m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/super-bowl-2024-any-portion-reach-202-4m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>202,400,000</strong> -- total reach viewers any portion for Super Bowl LVIII<br><small>Source: Nielsen (2024) · <a href="https://lighthousedata.io/data/super-bowl-2024-any-portion-reach-202-4m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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