B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
113,000,000
113,000,000 -- tv viewership for Super Bowl 2023 (2023)
Over 113 million viewers tuned in for the 2023 Super Bowl according to Nielsen.
- Over 113 million viewers
Attribution:
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Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
113,000,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://www.vmgdigital.com/blog/super-bowl-advertising-goldmine/ ↗
Source Article
Super Bowl Advertising Strategies: Maximize Impact Before, During & After The Game
The Super Bowl isn’t just a football game—it’s an annual cultural phenomenon that brings together millions of viewers, unites communities, and serves as a stage for some of the most creative and impactful Super Bowl advertising of the year.
With over 113 million viewers tuning in for the 2023 Super …
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen audience measurement, cited by VMG Digital
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Super Bowl 2023: 113,000,000 tv viewership. Source: Nielsen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-2023-viewers-113m
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<blockquote cite="https://lighthousedata.io/data/super-bowl-2023-viewers-113m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>113,000,000</strong> -- tv viewership for Super Bowl 2023<br><small>Source: Nielsen (2023) · <a href="https://lighthousedata.io/data/super-bowl-2023-viewers-113m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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