B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
111,300,000
111,300,000 -- tv viewers for Super Bowl XLVI (2012-02)
The Feb. 5 Super Bowl pulled in 111.3 million viewers/users.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
111,300,000
Unit
Count
Data Vintage
2012-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
USA Today
Primary
Tier B
https://mad4marketing.com/2012/02/13/the-numbers-super-bowl-xvli-commercials/ ↗
Source Article
The Numbers: Super Bowl XVLI Commercials
Last week, we reported that the Feb. 5 Super Bowl pulled in 111.3 million users, but Madonna’s halftime show pulled in 117.7 sets of eyes. And 114 million were tuned in for the last half-hour, watching as the Giants came back to shut down the Patriots.
Aside from the small screen, there were also an…
Original Research
USA Today
· Original study ↗
Methodology
Nielsen-style TV ratings reported via USA Today/mad4marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Super Bowl XLVI: 111,300,000 tv viewers. Source: USA Today (2012-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-2012-tv-viewers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/super-bowl-2012-tv-viewers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>111,300,000</strong> -- tv viewers for Super Bowl XLVI<br><small>Source: USA Today (2012-02) · <a href="https://lighthousedata.io/data/super-bowl-2012-tv-viewers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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