B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- mobile share of searches for Super Bowl searches (Google) (2012-02)
41% of all searches conducted during the Super Bowl were made using a mobile device.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2012-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
http://www.freshtraffic.ca/hitting-your-mobile-target/ ↗
Source Article
Hitting Your Mobile Target
Original Research
Google
· Original study ↗
Methodology
Google-released search metrics for searches conducted during the Super Bowl weekend (Super Bowl XLVI), cited by Fresh Traffic blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Super Bowl searches (Google): 41% mobile share of searches. Source: Google (2012-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-2012-mobile-search-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/super-bowl-2012-mobile-search-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- mobile share of searches for Super Bowl searches (Google)<br><small>Source: Google (2012-02) · <a href="https://lighthousedata.io/data/super-bowl-2012-mobile-search-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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