B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21
21 -- brand count for Brands on Panamericana Sur billboards modified by McCann Lima (2025)
McCann Lima daubed sunscreen on faces depicted by 21 different brands advertising along the Panamericana Sur.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McCann Lima / La Liga Contra el Cáncer
Primary
Tier B
http://signandpop.com/case/unique-ooh-campaign-in-peru-raises-awareness-on-skin-cancer/ ↗
Source Article
Unique OOH Campaign in Peru Raises Awareness on Skin Cancer - Sign & Pop
La Liga Contra el Cáncer, a public health initiative, used a roadside billboard campaign in Peru to raise awareness about the harmful effects of ultraviolet radiation, and communicated the dangers of unprotected exposure to the sun.
Spearheaded by McCann Lima, the campaign piggybacks on existing bil…
Original Research
McCann Lima / La Liga Contra el Cáncer
· Original study ↗
Methodology
Campaign execution detail from OOH case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands on Panamericana Sur billboards modified by McCann Lima: 21 brand count. Source: McCann Lima / La Liga Contra el Cáncer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sunscreen-billboard-brands-peru
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<blockquote cite="https://lighthousedata.io/data/sunscreen-billboard-brands-peru" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21</strong> -- brand count for Brands on Panamericana Sur billboards modified by McCann Lima<br><small>Source: McCann Lima / La Liga Contra el Cáncer (2025) · <a href="https://lighthousedata.io/data/sunscreen-billboard-brands-peru" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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