B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
34%
34% -- click to call reduction rate for Suncorp Bank (2026)
Click-to-calls from the Suncorp Bank website decreased by 34% (falling from 58,926 to 38,972) over the year following the support experience redesign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Avion
Primary
Tier B
https://avion.agency/case-study/suncorp-bank/ ↗
Source Article
Suncorp Bank
Original Research
Avion
· Original study ↗
Methodology
Agency case study; measured as year-over-year change in website click-to-call volume after support experience redesign
Methodology documented
Segmentation
IndustryFinance
Company SizeEnterprise
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Suncorp Bank: 34% click to call reduction rate. Source: Avion (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/suncorp-click-to-call-reduction-34pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/suncorp-click-to-call-reduction-34pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- click to call reduction rate for Suncorp Bank<br><small>Source: Avion (2026) · <a href="https://lighthousedata.io/data/suncorp-click-to-call-reduction-34pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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