B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
181
181 -- out of home ad units for SumUp (2023)
SumUp deployed 181 out-of-home (OOH) ad units as part of its brand awareness campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
181
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
redpepper
Primary
Tier B
https://www.redpepper.land/blog/proving-the-big-potential-of-small-business ↗
Source Article
Proving the Big Potential of Small Business | redpepper
As a mobile point of sale company, SumUp supports small business owners across the globe by making it simple to accept payments. After establishing themselves as market leaders in Europe, the brand was ready for a new phase of growth. The next step? Expanding their product offerings and growing bran…
Original Research
redpepper
· Original study ↗
Methodology
Agency case study reporting campaign scale
Methodology documented
Segmentation
IndustryFinTech
Company SizeSMB
RoleAll marketers
Channelout_of_home
Cite this stat
Plain Text
SumUp: 181 out of home ad units. Source: redpepper (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sumup-ooh-units-181
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<blockquote cite="https://lighthousedata.io/data/sumup-ooh-units-181" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>181</strong> -- out of home ad units for SumUp<br><small>Source: redpepper (2023) · <a href="https://lighthousedata.io/data/sumup-ooh-units-181" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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