B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

11%

11% -- law abolition awareness rate for South Korean mobile phone users aged 20-64 who know the mobile subsidy law (단통법) abolition well (2024-02)

2024-02  · n=1,005  · Consumer Insight (컨슈머인사이트)

Only 11% of South Korean mobile phone users aged 20–64 reported that they well knew about the plan to abolish the mobile subsidy law (단통법).

  • Respondents were provided background framing on the potential pros and cons of the abolition prior to answering.
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Attribution: Consumer Insight (컨슈머인사이트) View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2024-02
Entity
South Korean mobile phone users aged 20-64 who know the mobile subsidy law (단통법) abolition well
Sample Size
1,005
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Consumer Insight (컨슈머인사이트) Primary Tier A
https://consumerinsight.co.kr/voc_view.aspx?no=3500&id=ins02_list&PageNo=1&schFlag=0 ↗
Confidence: 57/100 Vintage: 2024-02 Channel: Wayback
Source Article
컨슈머인사이트
컨슈머인사이트, 단통법 폐지와 휴대폰 구입에 대한 인식 조사 - 단통법 폐지 방침에 소비자 과반수 ‘찬성’ - 3명 중 1명, 더 저렴한 통신사로 이동 고려 - 폰 교체 예정인 알뜰폰 이용자 4명 중 1명만 ‘알뜰폰 유지’ - 자급제 구입의향자 절반 ‘이통사 비자급제 구입’으로 돌아서 - 이통사 초기 대응은 정부 취지나 소비자 기대에 못 미쳐 ○ 단통법 폐지에 찬성하는 소비자가 5명 중 3명꼴로 절반을 넘었으며, 법안 폐지 시 3명 중 1명은 보조금이 더 많은 이통사로 이동할 생각이 있었다. 특히 ‘알뜰폰’ 이용자의 절반은 다시 이…
Original Research
Consumer Insight (컨슈머인사이트) · Original study ↗

Online survey Feb 28-29, 2024 of 1,005 mobile users aged 20-64; respondents received prior framing that abolition could lower phone prices via subsidy competition but reduce subsidy transparency; part of Consumer Insight's mobile communication planning survey (860,000-member IBP panel)

Methodology documented
Industrymarketing
Plain Text
South Korean mobile phone users aged 20-64 who know the mobile subsidy law (단통법) abolition well: 11% law abolition awareness rate. Source: Consumer Insight (컨슈머인사이트) (2024-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subsidy-law-abolition-aware-well-11pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/subsidy-law-abolition-aware-well-11pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- law abolition awareness rate for South Korean mobile phone users aged 20-64 who know the mobile subsidy law (단통법) abolition well<br><small>Source: Consumer Insight (컨슈머인사이트) (2024-02) · <a href="https://lighthousedata.io/data/subsidy-law-abolition-aware-well-11pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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