B
Evidence Grade B
Graded
under review
Safe to Cite
Current
95%
95% -- subconscious purchase decision rate for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gerald Zaltman (Harvard)
Primary
Tier C
https://betterworld.org/blog/auctions/6-marketing-tips-to-ensure-a-successful-online-auction/ ↗
Source Article
6 marketing tips to ensure a successful online auction
Original Research
Gerald Zaltman (Harvard)
· Original study ↗
Methodology
Attributed to Harvard professor Gerald Zaltman
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 95% subconscious purchase decision rate. Source: Gerald Zaltman (Harvard) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subconscious-purchase-decisions
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<blockquote cite="https://lighthousedata.io/data/subconscious-purchase-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- subconscious purchase decision rate for consumers<br><small>Source: Gerald Zaltman (Harvard) (2026) · <a href="https://lighthousedata.io/data/subconscious-purchase-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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