B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4
4 -- campaign roi for Style & Co birthday campaign (2026)
Style & Co achieved a 4.3x ROI on their birthday campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
datacandy.com
Primary
Tier C
https://datacandy.com/resources/whats-the-revenue-impact-of-offering-birthday-rewards ↗
Source Article
What's the Revenue Impact of Offering Birthday Rewards?
Customer loyalty is a crucial component of sustainable business growth. We also know that marketing initiatives should ideally have a clear, measurable impact on the bottom line. In an age of data-driven decisions, the "birthday freebie" isn’t just a perk that makes customers feel good, it has evolv…
Original Research
datacandy.com
· Original study ↗
Methodology
Return on investment of the Style & Co birthday campaign as reported in vendor case example
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Style & Co birthday campaign: 4 campaign roi. Source: datacandy.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/style-co-birthday-campaign-roi-4-3
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<blockquote cite="https://lighthousedata.io/data/style-co-birthday-campaign-roi-4-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- campaign roi for Style & Co birthday campaign<br><small>Source: datacandy.com (2026) · <a href="https://lighthousedata.io/data/style-co-birthday-campaign-roi-4-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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