B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21%
21% -- customer satisfaction trust contribution for consumers (2025)
Customer satisfaction accounts for 21% of the variance in consumer trust.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
50
Methodology
60
Freshness
95
Sources (2)
Sustainable Technology and Entrepreneurship
Primary
Tier A
https://marquee-awards.com/articles/how-are-modern-brands-measuring-trust/ ↗
Source Article
How are Modern Brands Measuring Trust?
How are Modern Brands Measuring Trust?
PALLAVI DEY
Brand trust has always been described as valuable. What it has rarely been is defined.
For years, marketers spoke about it the way economists once spoke about market confidence as a climate, a feeling, something you sensed rather than measured. That…
Also cited by
ucf.edu
https://www.ucf.edu/
2026-08-18
Original Research
Sustainable Technology and Entrepreneurship
· Original study ↗
Methodology
Peer-reviewed study published in Sustainable Technology and Entrepreneurship, validated through structural equation modelling
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 21% customer satisfaction trust contribution. Source: Sustainable Technology and Entrepreneurship (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/study-sustainable-tech-2025-customer-satisfaction-trust
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<blockquote cite="https://lighthousedata.io/data/study-sustainable-tech-2025-customer-satisfaction-trust" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- customer satisfaction trust contribution for consumers<br><small>Source: Sustainable Technology and Entrepreneurship (2025) · <a href="https://lighthousedata.io/data/study-sustainable-tech-2025-customer-satisfaction-trust" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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