B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.7%
0.7% -- ai search share of organic traffic unoptimised for Typical unoptimised website (StudioHawk benchmark assumption) (2025)
A typical unoptimised website is assumed to capture around 0.7% of organic traffic as AI search traffic.
- Directional estimate/modeling assumption rather than exact empirical measurement across all unoptimised sites
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
0.7%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lawrence Hitches / StudioHawk
Primary
Tier A
https://www.lawrencehitches.com/ai-search-revenue-calculator/ ↗
Source Article
AI Search Revenue Calculator | Lawrence Hitches
AI Search Revenue Calculator
Estimate what ChatGPT, Perplexity, and Copilot search are worth to your business. Free, instant, no signup for the headline number.
Across the 100 brands I track at StudioHawk, AI search has grown to roughly 4% of organic traffic, up 19x year over year, and it drove $690…
Original Research
Lawrence Hitches / StudioHawk
· Original study ↗
Methodology
Stated modeling assumption in the calculator for the AI-search share captured by a typical unoptimised site, drawn from the StudioHawk 100-brand benchmark data ('around 0.7%').
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Typical unoptimised website (StudioHawk benchmark assumption): 0.7% ai search share of organic traffic unoptimised. Source: Lawrence Hitches / StudioHawk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/studiohawk-unoptimised-ai-traffic-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/studiohawk-unoptimised-ai-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.7%</strong> -- ai search share of organic traffic unoptimised for Typical unoptimised website (StudioHawk benchmark assumption)<br><small>Source: Lawrence Hitches / StudioHawk (2025) · <a href="https://lighthousedata.io/data/studiohawk-unoptimised-ai-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.