B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- share of sites with significant keyword cannibalization for major websites (2026)
In a 2026 study of 100 major websites, 68% had significant keyword cannibalization.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Studio 36 Digital
Primary
Tier B
https://kirro.io/cro-keyword-cannibalization ↗
Source Article
CRO keyword cannibalization: find it and fix it
CRO keyword cannibalization is what happens when two or more pages on your site fight each other for the same search term. Instead of one strong page winning clicks, Google bounces between them. Your traffic splits. And the wrong page often wins.
That last part is the real problem. Regular keyword c…
Original Research
Studio 36 Digital
· Original study ↗
Methodology
Study of 100 major websites by Studio 36 Digital
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
major websites: 68% share of sites with significant keyword cannibalization. Source: Studio 36 Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/studio36-cannibalization-prevalence-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/studio36-cannibalization-prevalence-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of sites with significant keyword cannibalization for major websites<br><small>Source: Studio 36 Digital (2026) · <a href="https://lighthousedata.io/data/studio36-cannibalization-prevalence-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.