B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13.78%
13.78% -- sales goal attainment uplift for pharma sales teams with structured coaching (2026)
Teams with structured coaching achieve 13.78% higher sales goal attainment compared to those without.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13.78%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PDG (Performance Development Group)
Primary
Tier B
https://www.performdev.com/blog/what-it-takes-to-coach-the-competitive-sale/ ↗
Source Article
Coach the competitive sale: accountability in the field
competitive selling
What It Takes to Coach the Competitive Sale
April 24, 2026 – 7 min read
by PDG Content Team in partnership with Ed Gutshall
Competitive selling isn’t won with better sales aids. It’s won in the moment a physician brings up a competitor — and whether anyone has coached the rep for…
Original Research
PDG (Performance Development Group)
· Original study ↗
Methodology
PDG research across more than 200 companies comparing coaching levels and goal attainment
Methodology documented
Segmentation
Industryhealthcare
Cite this stat
Plain Text
pharma sales teams with structured coaching: 13.78% sales goal attainment uplift. Source: PDG (Performance Development Group) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/structured-coaching-sales-goal-attainment
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<blockquote cite="https://lighthousedata.io/data/structured-coaching-sales-goal-attainment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.78%</strong> -- sales goal attainment uplift for pharma sales teams with structured coaching<br><small>Source: PDG (Performance Development Group) (2026) · <a href="https://lighthousedata.io/data/structured-coaching-sales-goal-attainment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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