B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- profit margin difference for Companies with a strong brand (2026)
Companies with a strong brand have 20% higher profit margins than companies without a recognizable brand.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://arduralab.com/en/blog/building-brand-online ↗
Source Article
Building a Brand Online
Original Research
McKinsey
· Original study ↗
Methodology
Cited to McKinsey; original study not linked
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies with a strong brand: 20% profit margin difference. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/strong-brand-margins-mckinsey
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<blockquote cite="https://lighthousedata.io/data/strong-brand-margins-mckinsey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- profit margin difference for Companies with a strong brand<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/strong-brand-margins-mckinsey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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