B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- practical decision driver influence for Streaming video viewers (US grocery shoppers) (2026-04)
68% of grocery purchase decisions among streaming video viewers are driven by practical logic/functional factors.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026-04
Entity
Sample Size
1,865
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Schaefer
Primary
Tier A
https://schaefer.co/schaefer-streaming-video-fb ↗
Source Article
Streaming Video & F&B — The Most Valuable Audience You're Not Reaching
Schaefer Research · Streaming Video · April 2026
Grocery Perspectives · Research Analysis
Streaming video viewers are the highest-income, most cooking-engaged, most premium-receptive grocery shoppers in our research. Here's who they are, what moves them to buy, and why most F&B brands haven't figure…
Original Research
Schaefer
· Original study ↗
Methodology
Original Schaefer primary research, online panel
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Streaming video viewers (US grocery shoppers): 68% practical decision driver influence. Source: Schaefer (2026-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/streaming-viewers-practical-decision-drivers-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/streaming-viewers-practical-decision-drivers-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- practical decision driver influence for Streaming video viewers (US grocery shoppers)<br><small>Source: Schaefer (2026-04) · <a href="https://lighthousedata.io/data/streaming-viewers-practical-decision-drivers-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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