B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
29.6%
29.6% -- share of tv ad revenue for streaming services (2026)
Streaming is projected to account for 29.6% of total TV ad revenue in 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29.6%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier B
https://martechtrend.com/global-ad-revenue-hits-1-14-trillion-in-2025-says-wpp/ ↗
Source Article
Global Ad Revenue Hits $1.14 Trillion in 2025, Says WPP - martechtrend
Advertising Industry Defies Economic Challenges
Despite global economic uncertainty, the advertising industry experienced robust growth in 2025. According to a recent forecast from WPP Media, total global ad revenue—excluding political advertising—is projected to rise by 8.8% this year, reaching $1.…
Original Research
WPP Media
· Original study ↗
Methodology
WPP Media forecast
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
streaming services: 29.6% share of tv ad revenue. Source: WPP Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/streaming-tv-ad-share-2026
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<blockquote cite="https://lighthousedata.io/data/streaming-tv-ad-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29.6%</strong> -- share of tv ad revenue for streaming services<br><small>Source: WPP Media (2026) · <a href="https://lighthousedata.io/data/streaming-tv-ad-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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