B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37.7%
37.7% -- streaming share of total tv viewing for US streaming platforms (2023-06)
Streaming accounted for 37.7% of total TV viewing in June 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37.7%
Unit
Percentage
Data Vintage
2023-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier A
https://content.nielsen.com/gauge-and-glossary ↗
Source Article
Nielsen Gauge & Glossary
Streaming captures 37.7% of total TV viewing; Paramount+ enters with 1% of TV usage
As kids closed their books to end another school year, TV usage trends in June began to turn the corner after a four-month seasonal lull that began in February. For kids 2-17, streaming and video gaming provided a ni…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen The Gauge TV measurement panel
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US streaming platforms: 37.7% streaming share of total tv viewing. Source: Nielsen (2023-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/streaming-share-total-tv-june-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/streaming-share-total-tv-june-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37.7%</strong> -- streaming share of total tv viewing for US streaming platforms<br><small>Source: Nielsen (2023-06) · <a href="https://lighthousedata.io/data/streaming-share-total-tv-june-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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