B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
46.6%
46.6% -- streaming share of ad supported tv viewing for US streaming platforms (Q1 2026)
Streaming accounted for a record 46.6% of advertising-supported television viewing in the first quarter of 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46.6%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier A
https://balleralert.com/disney-plus-free-tier/ ↗
Source Article
Disney Plus May Soon Offer Free Content As Viewers Put Their Wallets On Do Not Disturb
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen measurement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US streaming platforms: 46.6% streaming share of ad supported tv viewing. Source: Nielsen (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/streaming-share-ad-supported-tv-q1-2026
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<blockquote cite="https://lighthousedata.io/data/streaming-share-ad-supported-tv-q1-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46.6%</strong> -- streaming share of ad supported tv viewing for US streaming platforms<br><small>Source: Nielsen (Q1 2026) · <a href="https://lighthousedata.io/data/streaming-share-ad-supported-tv-q1-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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