B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- brand lift brand love for Storytel (2025)
Storytel's summer campaign achieved a 53% brand lift in brand love and liking.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wppmedia.com
Primary
Tier B
https://www.wppmedia.com/case-studies/storytel-soft-hooligans ↗
Source Article
Storytel Soft Hooligans | WPP Media
The Swedish women’s national team is deeply loved by the public. But some fans go the extra mile to show their devotion: the Soft Hooligans, the world’s kindest supporter firm. It was time to tell their story.
Sector: Entertainment and LeisureBrand:Storytel
Territories this campaign runs in
Sweden
C…
Original Research
wppmedia.com
· Original study ↗
Methodology
Campaign brand lift measurement reported by WPP Media case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Storytel: 53% brand lift brand love. Source: wppmedia.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/storytel-brand-lift-brand-love-53
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<blockquote cite="https://lighthousedata.io/data/storytel-brand-lift-brand-love-53" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- brand lift brand love for Storytel<br><small>Source: wppmedia.com (2025) · <a href="https://lighthousedata.io/data/storytel-brand-lift-brand-love-53" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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