B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- install rate improvement for mobile app store listings (2026)
According to AppTweak's ASO Trends Report, store listing changes can improve install rates by 20 to 30 percent.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AppTweak
Primary
Tier B
https://kirro.io/mobile-app-ab-testing ↗
Source Article
Mobile App A/B Testing: 8 Best Tools (2026) | Kirro
Mobile app A/B testing is how you show two versions of something inside your app and measure which one gets more taps, signups, or purchases. Same goal as web A/B testing. Completely different mechanics. It’s one piece of app conversion rate optimization, which covers the full journey from store lis…
Original Research
AppTweak
· Original study ↗
Methodology
Midpoint of 20-30% range; cited from AppTweak ASO Trends Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile app store listings: 20% install rate improvement. Source: AppTweak (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/store-listing-test-install-lift-apptweak
HTML Embed
<blockquote cite="https://lighthousedata.io/data/store-listing-test-install-lift-apptweak" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- install rate improvement for mobile app store listings<br><small>Source: AppTweak (2026) · <a href="https://lighthousedata.io/data/store-listing-test-install-lift-apptweak" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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