B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
2.3%
2.3% -- store brand unit sales growth rate for US store brands (2024)
US store brand unit sales increased by 2.3% in 2024 compared to 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.3%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PLMA
Primary
Tier A
https://globalretailmag.com/plma-sales-of-u-s-store-brands-surged-in-2024/ ↗
Source Article
PLMA: Sales of U.S. Store Brands Surged In 2024; - Global Retail Brands
Records Set For Annual Sales & Market Shares
Store brands across the U.S. closed the books on 2024 with new records set in annual sales and dollar and unit market shares.
The topline numbers tell a compelling story. Store brand dollar sales in all outlets increased 4x that of national brands last ye…
Original Research
PLMA
· Original study ↗
Methodology
PLMA per Circana Unify+ data
Methodology documented
Segmentation
IndustryRetail
RegionUS
Cite this stat
Plain Text
US store brands: 2.3% store brand unit sales growth rate. Source: PLMA (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/store-brand-unit-sales-growth-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/store-brand-unit-sales-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.3%</strong> -- store brand unit sales growth rate for US store brands<br><small>Source: PLMA (2024) · <a href="https://lighthousedata.io/data/store-brand-unit-sales-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.