B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56%
56% -- share of consumers saying stock footage reduces authenticity for Consumers (2025)
56% of consumers say that using stock footage makes a brand feel less authentic.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Stackla (Nosto)
Primary
Tier C
https://greenfroglabs.com/blog/b2b-video-content-boring-industries-engaging ↗
Source Article
Nobody wakes up excited to watch a video about enterprise resource planning software. Or supply chain logistics. Or commercial insurance. And yet some of the most-shared B2B content on LinkedIn, TikTok, and YouTube comes from exactly these industries.
The difference is never the subject. It is alway…
Original Research
Stackla (Nosto)
· Original study ↗
Methodology
Stackla (Nosto) survey, as cited by Green Frog Labs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 56% share of consumers saying stock footage reduces authenticity. Source: Stackla (Nosto) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stock-footage-authenticity-56pct
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<blockquote cite="https://lighthousedata.io/data/stock-footage-authenticity-56pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- share of consumers saying stock footage reduces authenticity for Consumers<br><small>Source: Stackla (Nosto) (2025) · <a href="https://lighthousedata.io/data/stock-footage-authenticity-56pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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