B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- startup failure rate due to lack of product market fit for startups (2026)
Lack of product-market fit is the top reason why 42% of startups fail, according to CB Insights research.
- Secondhand citation of CB Insights research
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CB Insights
Primary
Tier C
https://anadea.info/blog/how-to-turn-your-project-into-fantastic-with-discovery-phase-in-software-de… ↗
Source Article
How to Turn Your Project into Fantastic with Discovery Phase in Software Development
Original Research
CB Insights
· Original study ↗
Methodology
CB Insights research cited secondhand in a software development blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 42% | |
| 2026 (current) | 43% | +2.4% |
Segmentation
IndustrySaaS
Company SizeSMB
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
startups: 42% startup failure rate due to lack of product market fit. Source: CB Insights (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/startups-fail-no-product-market-fit-42
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<blockquote cite="https://lighthousedata.io/data/startups-fail-no-product-market-fit-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- startup failure rate due to lack of product market fit for startups<br><small>Source: CB Insights (2026) · <a href="https://lighthousedata.io/data/startups-fail-no-product-market-fit-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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