B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- share of people believing great story more memorable than data for presentation audiences (2025)
55% of people believe that a great story is more memorable than data alone according to a study from Stanford University.
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Lighthouse Research Team
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Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Stanford University
Primary
Tier C
https://storyfiner.com/the-hidden-cost-of-bad-slides-why-great-presentation-design-is-a-business-imp… ↗
Source Article
The Hidden Cost of Bad Slides: Why Great Presentation Design is a Business Imperative - Storyfiner
In the age of professional storytelling and high-stakes presentations, many believe that anyone can create a compelling PowerPoint deck. However, the reality is that a great presentation design is not just about aesthetics; it requires a deep understanding of business strategy, audience psychology, …
Original Research
Stanford University
· Original study ↗
Methodology
Study cited from Stanford University; methodology not stated
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
presentation audiences: 55% share of people believing great story more memorable than data. Source: Stanford University (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stanford-story-more-memorable-than-data
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<blockquote cite="https://lighthousedata.io/data/stanford-story-more-memorable-than-data" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of people believing great story more memorable than data for presentation audiences<br><small>Source: Stanford University (2025) · <a href="https://lighthousedata.io/data/stanford-story-more-memorable-than-data" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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